The Theo Spears Blog

Yesterday afternoon was study time. I'm studying a module on creativity with the open university, currently looking at personality style. I'm fundamentally not a fan of personality psychology; I much prefer the work of Walter Mischel. Mischel advocated the idea of using person/situation combinations rather than purely personality factors to describe people. For example rather than saying that Jack is more aggressive than James, you say that Jack is more aggressive than James in meetings. James may be more aggressive than Jack when attending football matches. And in fact the evidence suggests these sort of dichotomies often exist.

But it's hard to write about that and display knowledge of the course material at the same time.

This morning was about looking at traffic to Steady Service. Signups have dropped as a result of traffic from Google Adwords dropping, so I spent some time tweaking the campaign and pushing more money towards effective keywords. I also moved everything to a new account I have set up with more free adwords credit. (Thanks, Google!) The Google Adwords Editor is great for this - you just export campaign settings from one account, and reimport them into another.

Given adwords is really expensive for some keywords I've started setting up a blog to generate some organic traffic. Writing some content for it is this afternoon's job.